We’ve all been there, having somebody say something on Facebook about us, or our business, that we’d rather be without. The interesting question is how to avoid such things. How to facilitate for others saying only nice things about you and your business in public, while the bad things are never published, or at least told you in private. Imagine if you could somehow have only positive things about your business shared on Facebook?
I have developed a system that facilitates for just that. I call it the “Harvester”, because it harvests love, and buries crap. It allows people to rate your products or service, and if the rating is beneath some threshold, the comments and ratings are never published. If the rating is good, the user is encouraged to share his love for whatever he rates. It’s not entirely finished yet, but you can see a screenshot of a project I am currently installing for a local hair dresser friend of mine below.
In addition to allowing for people to brag about your service, it also collects your customers’ email addresses, and allows you to initiate direct marketing. Which implies that you can control yourself the communication you have with your customers, not having to blindfolded trust that Facebook will love you in the long run.
And when a customer has supplied his rating, if the rating is above 3, he is encouraged to share his experience.
The system can be styled according to your profile and wants, and can be designed such that it looks exactly like your existing website, if you wish. It loads super fast, and it can be launched through a QR code. The QR code parts of course, implies that you can stick a QR code on your retail location, which leads to the Harvester, and allows your guests to rate your service or product. The system can also be used through a tablet laying in your lobby or customer area, or your employees phones.
I am looking for companies willing to test this out in Cyprus at the moment. Preferably hotels, restaurants, bars, or other places which thrives on positive customer feedback somehow. When I lived in California, some researchers had done scientific research on the value of an email address. They claimed that for a winery in California, an email address was worth $35 in additional sales, since each winery could create email blasts, allowing the winery to sell wines directly to their customers. This was not even mentioning whether or not the guests shared kudos about the wineries on Facebook or Twitter.
Booking.com takes 30% of a hotel’s revenue, according to rumours I have heard. Imagine if your guests had direct contact with the hotel staff, and could book their own rooms consecutive years? What would that do for a hotel’s revenue and profit?
I am installing this system for companies in the trial phase for €198, with an additional cost of €49 per month, for up to 150 ratings per month. I am located myself in Cyprus, and I can visit any place in Cyprus, and help you getting started.
On average each Facebook user has 155 friends. Imagine every time you have a happy customer, that 155 of his friends will hear from your guests, with your guests own words, how great service you gave them. Imagine you could initiate direct contact with all of your guests, and even your guests friends, who wants to hear more about your service. What would that do for your revenue?
On average a satisfied customer will tell 7 of his friends, while a customer that’s not satisfied will tell 20 of his friends. The Harvester significantly skews those numbers, and turns them completely upside down. What is that worth for your business?
If you’d like to hear more about the Harvester, feel free to contact me using the contact form below.