Let me ask you a simple question; If an advertiser you know works for a billion dollar company tells you he knows the best restaurant in town, and your best friend tells you he knows the best restaurant in town – Who would you trust?
You don’t need to answer, because we already know the answer to that question, thanks to Miloš Novović and his talk at TEDxOslo. And the facts are that you are 300% more likely to trust your best friend’s advice, than you are to trust some random advertiser. Even Marc Zuckerberg publicly referred to this as the “Holy grail of advertising”, and he should know what he’s talking about …
This is because we trust people we know, and we don’t trust people we don’t know. Understanding this doesn’t require a rocket scientist. The Harvester is an app which allows your guests to recommend your business to their friends, not only on Facebook, but also on Twitter, LinkedIn, TripAdvisor, etc, etc, etc. Below is a video demonstrating how it works. This app, according to Marc Zuckerberg’s own research is actually 300% more efficient than a Facebook ad.
If you’re interested in your own Harvester app, you can send me an email using the form below. If you sign up before the end of the year 2017, you’ll get it for €198, and a monthly fee of €19, for up to 100 ratings. We will do all the hosting and initial setup for you, and you will get an email with a QR code which you can print, and hang at for instance your exit, and you can start using it immediately.